Zero to One free10/15/2023 They start with WHAT they do: they make computers, and HOW to make the best. The other computer companies are starting from the wrong end. The HOW is the actions they take to achieve that belief. The WHAT is the same everywhere: they make computers. HOW: They do this by making sleek products that are easy to use.įor all other brands the WHY and HOW are a lot more difficult to formulate and so they are a lot more difficult for you to differentiate between. The slogan: 'think different' illustrates this beautifully.
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